With all the popularity and hype
associated with the Super bowl, it’s no wonder companies pay millions of
dollars just to show a 30 second advertisement for their products. This is well
worth it however because of the enormous exposure they will get and the fact
that the commercials, for some, are more memorable than the game itself. Two
big names which had entertaining commercials relating to the food industry were
Doritos and M&M’s. In one of the Doritos commercials, it shows a baby and a
grandmother sitting down while being taunted by a small boy who makes no effort
to hide how much he is enjoying his Doritos and how it is a pleasure that he
gets to experience while others don’t. The grandmother and baby show that they
will do what is necessary to obtain this pleasure and they steal the Doritos
via baby slingshot. The other Doritos commercial
shows a man who witnessed a dog “take care of” his missing cat. Doritos,
proving to be a strong point of persuasion here, are used in exchange for the
man keeping quiet to what he has witnessed, showing that Doritos are so good
that even a sacrifice is worthwhile to obtain them. Now of course the advertisers
don’t actually mean you should commit these acts, but play on the humor of how
improbably it is, making the commercial memorable and therefore keeping their
product in the minds of their audience. Another commercial I found to be pretty
funny was the M&M’s commercial. This commercial shows a women M&M with
a brown shell or basically a color that matches her “skin” or inner chocolate.
The red male M&M’s mistakes this brown shell as no shell, and proceeds to
take his own shell off (a.k.a. taking off his clothes) and yelling “Oh, it’s
THAT kind of party!” This sexual innuendo along with the associated party scene
of attractive males and females as well as a currently hot pop song playing in
the background all lead viewers to make the correlation, perhaps
subconsciously, that buying M&M’s will allow you to have an experience like
you’re at that party. Or at the very least remind you of how entertaining that
M&M’s commercial was during the Super bowl.
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